What Does it Mean to Be a Brand that Matters? If you want to build a great business, or do a great job at work, or be a great person, you need to build a… Read More »You Don’t Need to Donate Free Shoes to Be a Brand That Matters
(formerly titled “How to Build a Great Logo and Website”) Usually once every week or so, I get asked the same question, “Can you give me tips on how to create a great logo and… Read More »Stop Buying Logos & Websites
If you work at a small business, you have the opportunity to wear a lot of hats. It doesn’t matter what your actual role or title is, you can contribute at so many levels if… Read More »Three Things Your Boss Needs to Know to Kick Start Your Marketing Program
If you are 2 years, 5 years, or 10 years into your career, now’s a great time to invest in your personal growth. Stop waiting for that next promotion! Maybe you aren’t the owner of… Read More »Investing in Your Personal Growth
These days digital marketing and social media is a little bit like the Matrix, after this there is no turning back! “You take the blue pill – the story ends, you wake up in your… Read More »Digital Marketing Metrics: How Deep is the Rabbit Hole?
The team at your restaurant or any service driven business is the key to your success. It seems so obvious but still overlooked that the most valuable resource any business has is its people. You… Read More »Your People Define Your Brand Experience
Why does every restaurant social media page look the same? Are they out of ideas? Are they playing follow the leader or do they need more ideas about what type of content to put out… Read More »Every Restaurant Needs a Content Strategy
I’ve heard two things this week that stuck with me. A friend who reminded me that I have so much more energy in person than I do in the content I’ve been creating. A mentor said… Read More »Feel Free to Skim This Article
If you want build brand love, you need to take action every day to provide value to your customers. And these days, that goes beyond just delivering what was ordered. What you do matters much… Read More »Brand Love: Build a Connection With Your Customer
Brand Image tends to be the step that is most neglected by smaller companies. With little time to spare, a business may spend a lot of time focusing on the physical look of their storefront,… Read More »Brand Image: Share Your Story With Your Community