Live Video, Text, Email, Messenger, and Social Media. Sometimes technology can makes us better, and sometimes it can make us worse. That is certainly the case in marketing. We have these amazing tools and access… Read More »Top 5 Tools to Humanize Your Brand
There are a lot of businesses out there. And there is a lot of content out there. Video, audio, and written content is being created everyday living on websites, social media pages, TV and radio… Read More »No One Would Care If Your Brand Disappeared
We have all been guilty of it. If you have a job in corporate America, you’ve probably waited until you were jobless to update your resume and your LinkedIn profile. Today is the day to… Read More »Make 5 LinkedIn Updates While You Still Have a Job
Every year I look forward to watching the Super Bowl. I’m not a big football fan but I am a fan of marketing and branding and the Super Bowl is the biggest stage of the… Read More »Super Bowl 53 Ads and Other Cultural Moments
What Does it Mean to Be a Brand that Matters? If you want to build a great business, or do a great job at work, or be a great person, you need to build a… Read More »You Don’t Need to Donate Free Shoes to Be a Brand That Matters
(formerly titled “How to Build a Great Logo and Website”) Usually once every week or so, I get asked the same question, “Can you give me tips on how to create a great logo and… Read More »Stop Buying Logos & Websites
If you work at a small business, you have the opportunity to wear a lot of hats. It doesn’t matter what your actual role or title is, you can contribute at so many levels if… Read More »Three Things Your Boss Needs to Know to Kick Start Your Marketing Program
If you are 2 years, 5 years, or 10 years into your career, now’s a great time to invest in your personal growth. Stop waiting for that next promotion! Maybe you aren’t the owner of… Read More »Investing in Your Personal Growth
These days digital marketing and social media is a little bit like the Matrix, after this there is no turning back! “You take the blue pill – the story ends, you wake up in your… Read More »Digital Marketing Metrics: How Deep is the Rabbit Hole?