Top 5 Tools to Humanize Your Brand
Live Video, Text, Email, Messenger, and Social Media. Sometimes technology can makes us better, and sometimes it can make us worse. That is certainly the… Read More »Top 5 Tools to Humanize Your Brand
marketing
No One Would Care If Your Brand Disappeared
There are a lot of businesses out there. And there is a lot of content out there. Video, audio, and written content is being created… Read More »No One Would Care If Your Brand Disappeared
Make 5 LinkedIn Updates While You Still Have a Job
We have all been guilty of it. If you have a job in corporate America, you’ve probably waited until you were jobless to update your… Read More »Make 5 LinkedIn Updates While You Still Have a Job
Super Bowl 53 Ads and Other Cultural Moments
Every year I look forward to watching the Super Bowl. I’m not a big football fan but I am a fan of marketing and branding… Read More »Super Bowl 53 Ads and Other Cultural Moments
You Don’t Need to Donate Free Shoes to Be a Brand That Matters
What Does it Mean to Be a Brand that Matters? If you want to build a great business, or do a great job at work,… Read More »You Don’t Need to Donate Free Shoes to Be a Brand That Matters
Stop Buying Logos & Websites
(formerly titled “How to Build a Great Logo and Website”) Usually once every week or so, I get asked the same question, “Can you give… Read More »Stop Buying Logos & Websites
Three Things Your Boss Needs to Know to Kick Start Your Marketing Program
If you work at a small business, you have the opportunity to wear a lot of hats. It doesn’t matter what your actual role or… Read More »Three Things Your Boss Needs to Know to Kick Start Your Marketing Program
Investing in Your Personal Growth
If you are 2 years, 5 years, or 10 years into your career, now’s a great time to invest in your personal growth. Stop waiting… Read More »Investing in Your Personal Growth
Digital Marketing Metrics: How Deep is the Rabbit Hole?
These days digital marketing and social media is a little bit like the Matrix, after this there is no turning back! “You take the blue… Read More »Digital Marketing Metrics: How Deep is the Rabbit Hole?
Your People Define Your Brand Experience
The team at your restaurant or any service driven business is the key to your success. It seems so obvious but still overlooked that the… Read More »Your People Define Your Brand Experience