[podcast src=”https://html5-player.libsyn.com/embed/episode/id/9654605/height/90/theme/custom/thumbnail/no/direction/forward/render-playlist/no/custom-color/2ddae4/” height=”90″ width=”100%” placement=”top” theme=”custom”] Advertising is great for getting the word out about your business, but you don’t simply want customers who come and go. Instead, thinking about what you can do to… Read More »How to Build a Community Around Your Brand
[podcast src=”https://html5-player.libsyn.com/embed/episode/id/9654419/height/90/theme/custom/thumbnail/no/direction/forward/render-playlist/no/custom-color/2ddae4/” height=”90″ width=”100%” placement=”top” theme=”custom”] So much of success in business is being able to pull customers toward your product and service. Quite fittingly, there’s a six-step process called P.U.L.L. M.E. that’s essential for… Read More »Six Tactics for Building Brands That Matter
[podcast src=”https://html5-player.libsyn.com/embed/episode/id/9655085/height/90/theme/custom/thumbnail/no/direction/forward/render-playlist/no/custom-color/2ddae4/” height=”90″ width=”100%” placement=”top” theme=”custom”] Launching a branding business was a tricky process for Brandon because he didn’t really have any marketing connections from his former line of corporate work. Thankfully, he was able… Read More »Don’t Build Your Business Alone | Ep. 6
Live Video, Text, Email, Messenger, and Social Media. Sometimes technology can makes us better, and sometimes it can make us worse. That is certainly the case in marketing. We have these amazing tools and access… Read More »Top 5 Tools to Humanize Your Brand
There are a lot of businesses out there. And there is a lot of content out there. Video, audio, and written content is being created everyday living on websites, social media pages, TV and radio… Read More »No One Would Care If Your Brand Disappeared
We have all been guilty of it. If you have a job in corporate America, you’ve probably waited until you were jobless to update your resume and your LinkedIn profile. Today is the day to… Read More »Make 5 LinkedIn Updates While You Still Have a Job
Every year I look forward to watching the Super Bowl. I’m not a big football fan but I am a fan of marketing and branding and the Super Bowl is the biggest stage of the… Read More »Super Bowl 53 Ads and Other Cultural Moments
What Does it Mean to Be a Brand that Matters? If you want to build a great business, or do a great job at work, or be a great person, you need to build a… Read More »You Don’t Need to Donate Free Shoes to Be a Brand That Matters
(formerly titled “How to Build a Great Logo and Website”) Usually once every week or so, I get asked the same question, “Can you give me tips on how to create a great logo and… Read More »Stop Buying Logos & Websites
If you work at a small business, you have the opportunity to wear a lot of hats. It doesn’t matter what your actual role or title is, you can contribute at so many levels if… Read More »Three Things Your Boss Needs to Know to Kick Start Your Marketing Program