You Don’t Need to Donate Free Shoes to Be a Brand That Matters
What Does it Mean to Be a Brand that Matters? If you want to build a great business, or do a great job at work,… Read More »You Don’t Need to Donate Free Shoes to Be a Brand That Matters
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Stop Buying Logos & Websites
(formerly titled “How to Build a Great Logo and Website”) Usually once every week or so, I get asked the same question, “Can you give… Read More »Stop Buying Logos & Websites
Three Things Your Boss Needs to Know to Kick Start Your Marketing Program
If you work at a small business, you have the opportunity to wear a lot of hats. It doesn’t matter what your actual role or… Read More »Three Things Your Boss Needs to Know to Kick Start Your Marketing Program
Investing in Your Personal Growth
If you are 2 years, 5 years, or 10 years into your career, now’s a great time to invest in your personal growth. Stop waiting… Read More »Investing in Your Personal Growth
Digital Marketing Metrics: How Deep is the Rabbit Hole?
These days digital marketing and social media is a little bit like the Matrix, after this there is no turning back! “You take the blue… Read More »Digital Marketing Metrics: How Deep is the Rabbit Hole?
Your People Define Your Brand Experience
The team at your restaurant or any service driven business is the key to your success. It seems so obvious but still overlooked that the… Read More »Your People Define Your Brand Experience
Every Restaurant Needs a Content Strategy
Why does every restaurant social media page look the same? Are they out of ideas? Are they playing follow the leader or do they need… Read More »Every Restaurant Needs a Content Strategy
Feel Free to Skim This Article
I’ve heard two things this week that stuck with me. A friend who reminded me that I have so much more energy in person than I… Read More »Feel Free to Skim This Article
Brand Love: Build a Connection With Your Customer
If you want build brand love, you need to take action every day to provide value to your customers. And these days, that goes beyond… Read More »Brand Love: Build a Connection With Your Customer
Brand Image: Share Your Story With Your Community
Brand Image tends to be the step that is most neglected by smaller companies. With little time to spare, a business may spend a lot… Read More »Brand Image: Share Your Story With Your Community
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