Mindset is a critical piece of your personal brand. I get to talk with Kelly Roach about that today. Kelly is a professional coach known throughout the industry as “The Business Catalyst.” Previously a Fortune 500 sales expert, she helps business owners change the game in their respective fields and generate breakthroughs of over a million dollars.
In addition to her coaching work, she hosts The Unstoppable Entrepreneur Show podcast where she and other marketing experts tell you how you can leave a lasting impression in digital media.
In this episode, Kelly discusses the unique arc her career has taken, explains why you need to figure out which of your tasks are productive, and impresses the importance of service in establishing a positive brand reputation.
YOUR PERSONAL BRAND COMES FROM YOUR PAST
Kelly Roach: I see people in the entrepreneurial world all the time bashing corporate and saying all these negative things about their past.
I think it’s really important to recognize that you can’t go where you’re going without having been where you were.
For me, I’m extremely thankful for my Fortune 500 training because that’s how I became really exceptional at the fundamentals of business growth, in managing millions of dollars, and equipping me with the skills to be able to run multi-million dollar companies of my own now.
RECOGNIZE YOUR PAST AFFECTS YOUR FUTURE
I feel really lucky to have had that experience; I did have that experience, not knowing that I would ultimately become an entrepreneur because I thought my big goal was to get promoted and move up through corporate.
As I did that, I recognized that I couldn’t accomplish the things that mattered to me personally, freedom and fulfillment, and family, all of those other things in that environment. That’s when I took responsibility for myself and said, “All right, let’s create it. If it’s not here, let’s create it.”
WHY KELLY DECIDED TO PIVOT HER PERSONAL BRAND
Brandon Birkmeyer: Was there a trigger at some point where you thought, “I now need to go do something for me?” Where did that come from?
Kelly Roach: There were a lot of things. I don’t think it was one thing. More than anything, I think it was just the recognition that I would not be able to achieve my highest potential and purpose there and things like taking care of my health and wellness. I obviously have a huge fitness background and you’re just so busy and so burnt. It’s really hard to do that.
Now being an entrepreneur, I work out with a personal trainer three times a week. I do mindset work every week. I’m working with my coaches. You have the opportunity to choose to make those things a priority in your life.
HOW MINDSET AFFECTS YOUR PERSONAL BRAND
Brandon Birkmeyer: I think a lot of people can learn from you and where you’ve been. I know that you have some strategies to be unstoppable. What would you say to the entrepreneurs out there, the people that are looking to be that? How does one become unstoppable in their work and their life?
Kelly Roach: I think connecting with purpose and recognizing that there’s about a one 4 trillion chance of us even being here is a good start. I think we forget that. There are so many miracles around us that are happening without our participation or without our contribution all day, every day.
However, there’s a purpose for being here. You were given the dreams that you were given because you were intended to achieve them. That does not mean that it will be easy. That does not mean that you will not get sideswiped, fall down, have some bumps and bruises along the way and have the obstacles come up that stand in your way, and all of that.
RELATED: Build your personal brand with the Content Marketing Starter Guide.
YOU ARE HERE FOR A PURPOSE
I think really connect with the fact that you are here for a purpose. The goals and dreams that you have were given to you for a reason. It’s your job to develop that unstoppable mindset, to become the person that you’re meant to be, to fulfill your purpose for being here is huge.
I think it’s just taking total ownership of your life. I read Think And Grow Rich probably fifteen, maybe twenty years ago. Now I reread it every single year and I get every employee to read it. I think the second that you take total ownership of your life, the second that you can accomplish all of your goals and dreams.
When you don’t place the blame or place responsibility on anyone other than yourself for accomplishing what matters to you, anything’s possible because you’re not putting your power in someone else’s hands.
MINDSET BEFORE MECHANICS
Brandon Birkmeyer: That book comes up a lot, especially when you start getting into the coaching world. Everyone says if you start with your mind and you change the way you think about things and project and manifest the things that you want in life, you start to change your habits a little bit.
Kelly Roach: It really is mindset before mechanics. That’s one of the biggest things I see with my clients. I have the strategies, I teach very tactical, layered strategies to build multimillion-dollar companies.
However, what I find is I can teach two people the exact same thing, strategically or tactically, and one has the mindset and one doesn’t. You can guess one gets the results and which one doesn’t.
PERSONAL BRANDS NEED A MINDSET SHIFT
That’s why so many people in the coaching space are bringing it back to mindset first, because even if you have all the strategy in the world, if the mindset isn’t there, you’re not going to follow this. You’re not going to follow through.
You start there. Then you need to learn the strategy. You have to develop the skills. My big thing was that for entrepreneurs, most of them are not great marketers. They’re not great at selling. What’s really cool about that is that those are learnable skills.
This isn’t putting a man on the moon. You can learn how to sell. You can learn how to become a marketer to whatever degree you choose if you’re just willing to do the work and willing to learn and invest in yourself, which is awesome.
Guest Links:
Kelly’s homepage – https://kellyroachcoaching.com/
The Unstoppable Entrepreneur Show podcast – https://kellyroachcoaching.com/unstoppablesuccessradio/
Tribe of Unstoppables Facebook group – https://www.facebook.com/groups/2080754075505322/
MORE ADVICE AND INTERVIEWS
If you’d like more content about ow to build your personal brand, check out my free Content Marketing Starter Guide.
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Talk soon!