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Travis Chappell is the host of Build Your Network, one of the top 50 business podcasts. Travis also runs Cool People Cool Places, a personal development retreat for entrepreneurs. Formerly a door-to-door salesman, Travis has had an unusual career path in that he used the community he was part of to launch a business instead of the more traditional route of building a network out of an existing business.
In this episode, Travis discusses how he leveraged his network to launch a successful coaching business and explains why his personal brand was so instrumental to getting the word out.
Before we jump into the details of the episode, if you’d like to learn more about my personal branding framework, take a listen to episode 74 of the podcast!
The Finer Details of This Episode:
- How a network developed into Travis’ business rather than the other way around.
- The epiphany that inspired Travis to give up door-to-door sales and go into personal development.
- The indirect route Travis took to launching his own podcast and how he shifted focus along the way.
- How he struggled to turn his podcast into a success.
- Discussing how massively important branding has been to the arc of Travis’ career.
- What building a personal brand really means to you and your work.
- Core tenets of relationship-building and networking that entrepreneurs should lean into.
- How you should be prioritizing branding vs. selling when getting your business off the ground.
- The important relationship Travis has with his very first customer, Mark.
Quotes:
“I always had something bigger that I was trying to head toward, and it didn’t make sense for me to not use my time and money and energy to after those things.”
“If you’re truly committed to something you have actual freedom, because there’s no second-guessing.”
“With no personal brand, you have no positioning.”
“You have to learn how to give without the expectation of receiving anything in return.”
“Always be giving at least 51% of the value in every relationship that you have.”
“If you brand well enough your sales become so much easier.”
Guest Links:
Website: www.travischappell.com
Podcast: The Build Your Network Podcast
Instagram: @TravisChappell
Brandon’s Links:
Visit Brandon’s website at www.brandsonbrands.com
Join the Brand Growth Community on Facebook at https://www.brandsonbrands.com/fb
And please leave a rating and review on iTunes!