Nicole Holland is a business owner, coach, and a top-rated podcaster on her own self-titled show, where she dispenses vital business strategy tips to her listeners. After years of working on her own show and with other podcasters, she knows the right and wrong ways to leverage the PR potential of this growing medium.
In this episode, Nicole breaks down how you can make the best case for yourself as a podcast guest, reveals her biggest pet peeve when it comes to spreading awareness of your brand, and explains why it’s okay to start small.
The Finer Details of This Episode:
- How going on other people’s podcasts taught Nicole that being a guest is an incredibly effective method for building your brand.
- Some of the barriers you should prepare for if you aim to guest on other shows.
- Nicole gives us the lowdown on her upcoming ebook that will help readers tailor the best possible pitch for their podcasts.
- Figuring out what other hosts want so you know what kind of value you can provide by guesting.
- Why you need to stop “cold-pitching” podcasts to other hosts.
- The reason you should start off guesting on smaller shows than go for a big one on your first try.
- Nicole helps you figure out which of her programs is best for your goals.
- Her parting advice for what you should and should NOT do when looking to grow your podcast influence.
Quotes:
“When you wow and impress and do good by somebody, they are gonna hand-deliver you to other people who can help you too.”
“Just because you want to be on a show, doesn’t mean it’s gonna be easy—but it can be done.”
“Pay attention to how the host is already demonstrating that they want to receive a potential ‘great fit’ guest.”
“Downloads are only one aspect.”
“If we’re not getting you an ROI, I don’t want your money.”
“If you aren’t getting the ‘yes’ from the host, then something’s wrong.”
“Prove your process, prove your thesis, then come back and take the course.”
Guest Links:
Nicole’s homepage – https://thenicoleholland.com/
Enrol in Nicole’s FREE Get That Yes program – http://brandsonbrands.com/nicoleholland
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandsonbrands.com/community
And please leave a rating and review on iTunes!