Ai Addyson-Zhang, Ph.D. is the creator of Classroom Without Walls, which provides entrepreneurs and digital marketers with the tools and strategies they need to get a foothold in the rapidly growing online marketplace. A former associate professor of communications studies at Stockton University, Ai realized that she could reach and educate people beyond the confines of academia. Her desire to reinvent traditional classroom teaching led to Classroom Without Walls, which she livestreams every Wednesday at 2PM PST.
In this episode, Ai discusses what pushed her to trade her physical classroom for a virtual one, reveals what surprised her about modern social media usage, and has you really consider what you want out of livestreaming.
The Finer Details of This Episode:
- Ai lays out the many ways people are utilizing livestreaming in their brands or businesses today and explains what it was like for her to go live for the first time.
- Why it’s worth taking the time and effort to assemble a clean and reliable streaming setup.
- What spurred Ai to leave her conventional teaching career and embrace a livestreaming platform?
- Ai explains what really surprised her about her former students’ relationship with social media.
- Ai’s tips for expanding your livestreaming audience and drawing guests to your show.
- The reason you should figure out methods of repurposing your own content.
Quotes:
“If I want to teach this, I cannot just be a teacher. I have to be a practitioner.”
“I really think… our educational system doesn’t really encourage our teachers to become practitioners.”
“Taking action gives us clarity, momentum and confidence.”
“Quality is a lot, lot, lot more important than quantity.”
“Treat every single person as a VIP.”
Guest Links:
Classroom Without Walls – https://www.classroomwithoutwalls.ai/
Ai on Twitter – https://twitter.com/aiaddysonzhang
Ai on LinkedIn – https://www.linkedin.com/in/aiaddysonzhang/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandsonbrands.com/community
And please leave a rating and review on iTunes!