Jon Ferrara is the of founder Nimble, the hit customer relationship management (CRM) software company. Jon helped to pioneer CRM systems and learned early on that the tools we use to keep track of customer information and records are essential to building strong relationships with the people we sell to and help us stick out from the competition in their minds.
In this episode, Jon discusses the ins, outs, ups and downs of CRM, explains what Nimble in particular brings to the marketplace, and describes his chance encounter with a famous musician that shaped how he thinks about his work.
The Finer Details of This Episode:
- Jon breaks down the particulars of CRM and what those systems have meant to his career.
- What are some of the issues modern CRMs run into, and how does Nimble address them?
- Jon’s process for establishing your brand as the first and foremost option in the minds of potential customers.
- Some of the bad habits that sale people listening to this episode should try to avoid when pitching to prospective clients.
- Exploring the “Dunbar limit” and what it means for networking with customers.
- What prompted Jon to turn Nimble from an idea into an actual program that has changed how salespeople interact with customers?
- What about Jon’s line of work really makes his day, and what one of his doctor’s celebrity patients made him realize.
- Why having a central brand network is key to your company’s success.
- The reason “shut up and listen” might be the most important decision you make when engaging with potential customers.
Quotes:
“Your job on this planet is to grow by helping other people grow.”
“People don’t buy great products, they buy better versions of themselves.”
“I think we’re going through a renaissance in relationships through the evolution and revolution of social media.”
“People need to see your eyes and your face because that’s how they connect to you.”
“If you add value to others at scale, you can get anything that you want in life.”
Guest Links:
Nimble homepage (use the code JON40 to get 40% off your first three months of Nimble) – https://www.nimble.com/
Jon’s email – jon@nimble.com
Jon on Twitter – https://twitter.com/Jon_Ferrara
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandsonbrands.com/community
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