Building an engaged email list is the difference between having a business and having a following.
In this episode, we talk about list building and the role it plays in your marketing and branding.
Everyone is excited about social media these days. And they should be excited because it’s a great discovery platform. But the step that often gets missed is converting the people who are following you on social media into email subscribers.
It’s important because an email list is an owned point of contact that you control. Once you have someone’s contact information, you can use that as you see fit to tell your story, build trust with your audience, and sell your products and services.
The problem with social media is that you are not in control. You can post to your million followers, but the platform controls how many of those followers are shown the content. That content you are spending time creating, may only be shown to 2-3% of your following.
Oh and they can change the algorithm and drive that lower whenever they feel like it. Not to mention that they can delete your account with zero explanation or recourse.
The best way to protect against that happening is to provide value to that audience on social media in exchange for their contact information. The best way to control the future of your business to control your list.
It’s a simple but often overlooked concept. And if this inspires you to take action and refocus your efforts, I’ve done my job!
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