Business books unlock our potential. In the world of business, marketing, and branding, there are so many valuable resources for entrepreneurs to tap into. Some of my favorite thought leaders have written amazing books and shared their knowledge with us. Some books I read page-by-page, while others, I can just skim the chapters and still pick up great tips to implement immediately in my business.
I'm continually updating my favorites book list so that I can share those out when people ask me about them. Note: Our website is supported by our users. We sometimes earn affiliate links when you click through the affiliate links on our website.
Below are some of the best business books I've come across that I recommend to you.
Personal Branding Business Books
The key to personal growth and development is investing in your personal brand. A personal brand allows you to build influence and reputation, while developing your perspective, demonstrating your expertise, and growing as a thought leader in your industry. Here are some great personal branding books to get you started.
Business Growth Books
The key to growth in any business starts with understanding marketing, lead generation, and consumer behavior. Building a product is just step one. Getting people to know your product exists is a whole other ball game.
Habits and Routines Business Books
Productivity starts with great habits. All business owners struggle with balancing their time and energy to support the right priorities in their business and life. Getting the right habits and routines set up can be your best first step towards reducing stress, increasing your output, and being a more productive business owner.
Coaching Skills Business Books
For anyone in the coaching, consulting, and mentorship space, developing the coaching skills to back up your expert knowledge is an essential business driver. If you can deliver results to your clients, you will earn repeat business, testimonials, referrals, and your business will market itself.
Brand Identity & Story Telling Books
One of the biggest struggles for new entrepreneurs is figuring out what they want to sell and who they want to serve. Understanding your future audience and customer is a huge step. Sometimes you'll have to try a few different roads before figuring out your true purpose and destination. Understanding what drives you, and knowing how to tell your story in an effective way to attract the right audience is critical.
Marketing Business Books
If you want to understand marketing and customer behavior, look no further than Seth Godin and Mark Schaefer. They set the standard for what marketing should be in an ever-changing consumer landscape. They understand that for marketing to be effective long term, it must focus on the human side of the equation, and truly tap into what drives people to develop brand interest and brand trust.
Networking & Relationship Building Books
Every new business owner knows that the lifeblood of a business is relationships. Getting out there and meeting people in your industry is a top priority. Understanding how to do that in an authentic way, that puts the relationship first, is a great first step.
Influence & Persuasion Business Books
If you want to be a leader in your industry, you have to understand how to build relationships and influence conversation and culture. This isn't about winning an argument. It's about understanding what motivates people, building trust, and creating meaningful experiences and outcomes that benefit all sides of the equation.
I hope you've enjoyed these business book recommendations. If you are looking to grow your personal brand and influence, set up a free 15-minute personal branding discovery call with me at www.brandsonbrands.com/coach
If you have any book recommendations you'd like to add to the list, email me at brandon@brandsonbrands.com
Talk soon!