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What Would Happen If You Started a Podcast Today?

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Podcasting is so hot right now!

According to the 2024 Spotify Trends Tour, 63% of people say they trust their favorite podcast host more than their favorite social media influencer.

What!!!

In today’s rapidly evolving digital landscape, podcasting has become a powerful platform for personal branding, business growth, and content marketing.

If you’re considering starting a podcast, you might be asking yourself…

“What could really happen if I launch one today?”

The short answer: Potentially, a lot of good things!

But, like any creative endeavor, you may need a little motivation to get you moving. So here we go.

The Benefits of Starting a Podcast: (Examples for your consideration)

  • Building an Engaged Community – A podcast is an intimate medium that allows you to connect with your audience in ways other platforms don’t.
Imagine you own a small fitness studio, and you decide to launch a podcast about health and wellness. Over time, your clients start listening on their commutes or during their workouts. Your listeners now feel more connected to you, even on days they don’t show up for classes, creating a loyal community around your brand.
  • Establishing Authority in Your Niche – Consistent, valuable content not only proves your competence but can also make you the go-to expert people turn to for advice.
Imagine you’re a marketing consultant who started a podcast sharing tips for small business owners. In just six months, you gain a following of entrepreneurs who begin reaching out for advice. You are invited to speak at a local business conference. The podcast positioned you as a thought leader, and you’re now seen as the go-to expert in your community for marketing strategies.
  • Networking Opportunities – Inviting guests onto your show gives you a reason to reach out to industry leaders and, over time, these connections can blossom into long-term relationships, collaborations, or partnerships.
Imagine you’re a financial advisor who starts a podcast focused on personal finance. As you interviews guests from the finance world—some of whom you’ve admired for years—you’re able to establish relationships with these professionals. Eventually, one of your guests refers a client to you, opening the door to new business opportunities you might not have had access to without the podcast.
  • Content Repurposing – A podcast is a content engine. A single episode can be transformed into multiple pieces of content, from social media snippets to blog posts, quotes, and even email newsletters.
Imagine you are a lifestyle blogger who turns your podcast about organizing and minimalism into a content machine. After recording an episode, you break it into several blog posts, Instagram reels, and even an email newsletter. What once felt like a mountain of content creation is now streamlined, allowing you to focus more on your passion while reaching new audiences across different platforms.
  • Monetization Potential – Once you’ve built a solid listener base, monetization opportunities such as sponsorships, affiliate marketing, or paid premium content (like Patreon) can open up.
Imagine you’re an outdoor enthusiast who launches a podcast about hiking and camping. Over the first year, you build a solid audience of nature lovers. As your numbers grow, outdoor gear brands begin reaching out, offering you sponsorship deals. What started as a hobby is now bringing in revenue and creating exciting business relationships.

What Holds People Back from Starting a Podcast?

Despite the numerous benefits, many aspiring podcasters hesitate. Here are the most common barriers:

  1. Fear of Imperfection – Successful podcasters frequently emphasize the importance of starting before you’re ready. Your first few episodes might be rough, but improvement comes with experience, not endless preparation.
  2. Time Commitment – Podcasting requires time. Many podcasters choose batch recording (producing multiple episodes at once) or hiring editors and virtual assistants to handle the post-production workload.
  3. Fear of No Audience – Audiences grow over time. Consistency, promoting your podcast through social media, and engaging with your listeners can help your audience steadily expand.
  4. Tech Overwhelm – Today’s tools and platforms are more user-friendly than ever. There are comprehensive tutorials available, and podcast hosting services simplify distribution across platforms like Apple Podcasts and Spotify.
  5. Imposter Syndrome – Everyone has unique experiences and insights. You don’t need to be the world’s foremost expert to add value. Often, the most relatable podcasts come from people who are still in the learning process themselves, sharing their journey in real-time.

Final Thoughts

If you started a podcast today, you would open up a world of possibilities. You could grow an engaged community, become a thought leader, network with key players in your industry, and

Sure, you’ll likely face challenges, but with consistency, patience, and the willingness to grow, podcasting can transform not just your brand, but your career. Podcasting can serve as a launchpad for building a personal brand and expanding your influence.

So if you’ve been toying with the idea, the best advice is to start today—you never know where it might take you.

😝Thanks for reading! Do you have any questions you’d like answered? Email me at brandon@brandsonbrands.com and let me know!

Talk soon,

Brandon Birkmeyer

Personal Branding Coach, Bestselling author of Front & Center Leadership​

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