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A lot of entrepreneurs drive themselves mad fretting about not having enough content at the outset, but really they have it all backwards. Building a brand, at least in the early stages, really isn’t about creating content day after day. Rather it’s about listening for what prospective customers are looking for, reaching out to them for input and to gauge interest, and making the most of what you have while you build up recognition.
In this episode, Brandon explains how he was able to make his brand known before he had a ton of content, suggests ways you can optimize your own content in the early stages of brand-building, and reminds you not to let perfectionism overwhelm you.
The Finer Details of This Episode:
- Answer the questions people in your industry and prospective customers are asking so you can tailor your service to existing needs.
- Realize how a single piece of content, such as a video interview or podcast, can be a source for additional content.
- Don’t be so hard on yourself in the initial stages and try to be perfect. You’ll have time to improve.
- Stake your claim on the Internet by buying a domain, putting up your pictures, and fill in the rest later.
- Also put your name out there by interacting with people you admire and like-minded individuals, and even participating in hashtags.
- Taking a look at how Brandon shows up in a cursory web search.
Quotes:
“This is why you build a brand, so that people can find you.”
“Consistent content is the destination, not the journey.”
“Today you need to set the goal of making your content consistent in the future.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Now Community on Facebook at www.brandsonbrands.com/community
And please leave a rating and review on iTunes!