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Stephanie Liu is an online marketing specialist, live video expert and a speaker at major marketing conferences. She hosts live videos and interviews with other marketing professionals at Lights, Camera, Live, which is part of the 360 Marketing Squad. This is THE episode to listen to if you aim to make live video part of your personal business, as Stephanie has firsthand experience building her service from the ground up.
In this episode, Stephanie discusses how she cobbled her live video service together, explores some methods for engaging viewers, and reveals which ’90s band is her favorite karaoke choice.
The Finer Details of This Episode:
- Stephanie recounts the first time she went live on Facebook and how she managed to stand out.
- Why she’s had more success with a Facebook audience vs. a YouTube one.
- Stephanie describes what it was like moving from a corporate environment to one that was purely entrepreneurial.
- Stephanie’s key social media lessons for aspiring entrepreneurs.
- What equipment you can use to get your livestreaming off the ground.
- Some key ways to grab people’s attention and engage your viewership.
- Where Stephanie sits on the branding vs. selling debate.
- Figuring out the best social media platform to launch your brand from.
- Which brands and other live video artists Stephanie admires.
- How Stephanie’s own personality has played such a prominent role in her success.
Quotes:
“Social media is your opportunity to test out what works.”
“Every social media platform is kind of like its own country.”
“If you can’t captivate a room, you aren’t winning that pitch.”
“You gotta be playful. You can’t take yourself too damn seriously.”
“Success is always going to leave clues.”
Mentions:
Jenn Herman, Mike Alton, Amanda Robinson, 360 Marketing Squad, Social Media Marketing World, OBS Studio, Ecamm, Loom, Logitec c920, ATR2100, Sephora, Brit + Co, Temptu, Sean Cannell, Google Home
Guest Links:
Lights, Camera, Live: https://www.lightscameralive.com/
360 Marketing Squad: https://360marketingsquad.com/
Instagram: https://www.instagram.com/heystephanieliu/
Brandon’s Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandsonbrands.com/community
And please leave a rating and review on iTunes!